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If your customer base is delighted and vocal, you need to get their message out there. Ask for reviews, put together well-crafted testimonials, and let any interested prospects know that real people trust your business — and they should too! Cleared To say that McDonald’s has occasionally suffered from an image problem is an understatement. Recognising the impact that years of damning headlines were doing to their ability to maintain trust in the brand, the burger barons set out to dispel the myths surrounding their food production methods. Honesty is disarming. Try it and see what a difference it makes to your customer trust levels